Toronto Hotel Is Scrapping the Trump Name



TORONTO — President Trump’s brand will no longer tower over Toronto.
Under a deal announced on Tuesday, the new owner of the 65-story Trump International Hotel and Tower, a troubled property that had become the scene of occasional anti-Trump protests in Canada’s largest city, will erase the president’s name from the building.
In a statement, the new owner, JCF Capital, said it had reached an agreement for an undisclosed amount to end the Trump Organization’s contract to manage the hotel and condominium complex. Both sides sought to put a positive spin on the transaction.

Jay Wolf, the president of JCF, said the Trumps had been “exceptional partners, and we hope to have the pleasure of working with the Trump Organization again in the future.”
Eric Danziger, the chief executive of Trump Hotels, said, “We are pleased to have reached this agreement with JCF and have enjoyed our relationship with them as the new owners of this property.”
The original owner, the Toronto investor Alex Shnaider, had tried to use Mr. Trump’s name and image to sell the tower’s hotel rooms as investment condominiums.
Those investors, many of them recent immigrants, lost much of their money — conspicuous in Toronto, where real estate investments have spiraled downward in value.
A court ruled last year that Mr. Shnaider’s company had essentially fabricated rosy income projections. Evidence also showed that the hotel had an exceptionally low occupancy rate under Trump management.

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